The development of thriving solution partnerships between your company and your key customers is becoming a decisive success factor. Digitalization and IoT are reinforcing this trend. They force companies to constantly optimize their positioning with important key customers and to secure strategic differentiation.

Companies that consistently implement a systematic and structured SAM benefit in many ways. Extensive research by SAMA (Strategic Account Management Association, Chicago) proves that these companies operate more successfully in the market than their competitors.

Efficient SAM-programs deliver better results